Social institutions exist around us
in an infinite number of ways. Take for
instance the media. Cable news programs
will teach viewers all about what is occurring in society. They cover a number of topics in which they
hope that the viewer’s find them interesting.
Some of the formal rules that these media news outlook follow are
federal laws and the companies own policies.
Federal laws such as censoring disturbing language and disturbing
pictures are put in place to protect the viewer’s mindsets. The company may also enact their own policies
(formal rules) as to how the TV anchors are to dress, what to report, and what
stance to take when reporting a topic.
Informal
norms are also highly considered when the news programs are planning on what to
report. These include the social norms
of reporting. You don’t want to be
reporting things that the viewer’s will disagree with so much that they stop tuning
into your news program. Some informal
norms include reporting the obvious—like political campaigns. Everybody needs to feel like they know
something about a political candidate before they go and vote so you better
make sure you include an interview or two on your program.
The
enforcement of the norms and rules can get costly for the news companies. For instance the major consequence of the
loss of viewers can create havoc on TV ratings.
Without those precious viewers, the news companies wouldn't last long on
the air. Another enforcement technique
the government uses are fines. If
companies are showing inappropriate footage, they could be slapped with a fine
and a bad rap from Uncle Sam. Enforcement
is a way in which to control institutions such as news companies. Whether or not the institutions follow the
rules, they will see consequences. They
may see positives such endorsements from celebrities or negatives such as a decrease
in popularity.
This image demonstrates the
globalization of the news media outlets and that the whole world is impacted by
what’s reported. A majority of people receive
their news from these outlets and the whole world is affected by their
responses to the news. Due to the rules
and informal norms that are enacted on the media, news stories are carefully
picked to receive a positive response from the community. The institution of the news media outlets
affect everyone worldwide.